In last week's blog post we discussed how nonprofit organizations can utilize social media to interact with donors, volunteers, and potential donors. This week we'd like to share some more tips and strategies that you can implement and utilize as soon as you read this article. In the first installment we stayed pretty high level as far as being interactive, sharing, etc. with your social media presence while this week we will get more in depth on the platforms to use and how social media could and should fit into your communication plan.
Identify the role of social media in your communication plans
What role with social media play in your communication plan? How do you currently interact with your community? Is it mainly through phone, email, and face to face meetings? Maybe you just need to try to implement other meeting platforms to help improve your meeting attendance and social media wouldn't add much to your organization. Chances are though, social media could and should be a big part of your communication strategy considering how many people have access 24/7 to their smart phone which houses their social media applications. It's simple, just think about how you want to use social media, and devise a strategy to get started! If you need help with this, don't hesitate to reach out to us, we'd love to help you!
Clearly identify what you would like to accomplish
Ok, you're set up on social media, now what do you want to do? Would you like to push out content to your group or would you like to start interacting with other industry professionals? Maybe you would just like to see what people are already saying about you in the social media world, whatever the case, you should have a clearly identifiable plan.
Be able to identify and describe your target audience
Who do you want to talk to? Who could benefit from and help you run your non-profit organization? Who would want to donate to your worthy cause? These are all questions that you need to ask yourself before determining your ideal target audience. Once you have identified your audience, you can look at other social media accounts similar to yours to find some audience members that may benefit from hearing your message as well.
Identify a content strategy
Know that you know who you would like to interact with, and what you would like to accomplish, you are now ready to identify your very own strategy that will get you and your message in front of the most amount of qualified people possible. What will your strategy be? Still not sure where to start? Contact Us today and we can help you!
Choose your platforms wisely
Know your audience and they will know you. You first need to identify who you are trying to reach and then once you have made that identification, you can explore social media platforms that your intended audience is already using! Why try to get them to come to you when you can meet them where they are already at? For instance, we work with a non-profit that markets to women from ages 25-55 and they have identified certain social media platforms that better communicate with their intended demographic. They recently started using Pinterest to share content and engage with their ideal audience and it has worked extremely well for them! They were able to identify their audience and then go meet them where they were already engaged. You can use this strategy with your non-profit organization today!