If you work for and help run a non-profit organization you have likely ran campaigns and fundraisers for some very worthy causes. Wouldn't it be great if we could help you raise more money for your organizations and therefore help more people in the process? Well we are here to tell you that we can certainly help and by reading this article, you should be able to help your organization raise more money! There are a few basics principles that we would like to share with you in order to help you raise more money for your non-profit.
People inherently trust, and follow, authority figures. These may be folks perceived as experts on a subject or as having social status. This is why celebrity and expert endorsements are often used to promote products. You can do this as well, and you can also work to establish yourself as a thought leader in your field.
You can work on establishing yourself as an expert in your field more easily in today's climate with social media and the internet. You can find like minded people that could support your cause within social media groups. Don't hesitate to interact and give your opinion on topics you can weigh in on!
People see, People do
People do what they observe others doing. It mitigates risk, serving as a built-in decision-making shortcut. People look to the wisdom of the crowd for help making up their own minds. This is why using testimonials on your website and in your fundraising appeals can be powerfully persuasive. When folks believe their peers approve of you they’ll be more likely to approve of you as well. Think of this as akin to the power of Yelp.
Commitment and consistency
People will tend to commit when presented with an idea or appeal that fits their self-image. In a similar vein, people who make commitments tend to follow through with those commitments—and also to repeat their past behaviors—because of a deep need to be perceived as consistent. It’s a decision-making shortcut. When we make a decision, we like to feel we made the right one. If you remind me I made the decision to give to you previously, I’ll want to be consistent with myself. And I won’t have to do all the hard work to determine whether I should/shouldn’t give. Now it’s just a question of how much. The reason this is called “foot in the door” is that if you can get someone committed even at an entry level, you’re more likely to get them to recommit at progressively higher levels. By the way, if your donor previously attended an event or signed a petition, you can remind them of this as well. Once folks have committed to you in any way, they are more likely to continue that commitment. Folks are social creatures bent on creating and sustaining social bonds. If they’ve said “yes” to you once they’re more likely to do so again. Smaller “yeses” turn into larger ones. Remind folks by thanking them for what they did for you!
Always think first about how you can help your donors, rather than how they can help you.If you want gifts you must give them. People are wired this way. If you do someone a favor, they tend to feel indebted to you. They want to pay you back somehow. This is the ultimate reason why great customer service has such a fantastic ROI, and the top reason customers become repeat customers. Psychologist Norbert Schwarz found in a 1987 study that it doesn’t take much to start the process of reciprocity; even the smallest of favors allow goodwill to be bought with customers, increasing loyalty and retention.
So, in conclusion, if you take care of and regularly interact with donors and potential donors, you will only help yourself and your organization. We would like to thank our friends at guidestar.org for their insight into raising money for non profit organizations.